:



  • Analyze what users care about. Before you start writing, take some time to think about what your audience is interested in. What are their pain points? What are their goals? Once you know what your audience cares about, you can tailor your content to their needs.

  • Use strong headlines and subheads. Your headlines and subheads are the first things your audience will see, so make sure they're attention-grabbing and informative. Use strong verbs and keywords, and keep your headlines concise.

  • Write in a clear and concise style. Your audience is busy, so don't make them work too hard to read your article. Use short paragraphs, simple sentences, and avoid jargon.

  • Use visuals to break up your text. Visuals can help make your article more engaging and easier to read. Use images, charts, and graphs to illustrate your points.

  • Include a call to action. Tell your readers what you want them to do after reading your article. Whether you want them to visit your website, sign up for your email list, or make a purchase, make sure your call to action is clear and easy to follow.



























ReasonStrategy
To capture attentionUse strong headlines and subheads.
To inform and educateUse simple sentences and avoid jargon
To build relationshipsInclude a personal story or anecdote.
To promote your products or servicesUse a call to action.


























MistakeHow to avoid it
Writing about yourself instead of your audience.Focus on your audience's needs and interests.
Using too much jargon.Use simple language that your audience can understand.
Not including a call to action.Tell your readers what you want them to do after reading your article.
Not proofreading your article.Proofread your article carefully before you publish it.

Success Story

HubSpot, a leading marketing automation company, uses e-magazines to generate leads and grow its customer base. In 2016, HubSpot's e-magazine generated over 1 million leads and helped the company close over $100 million in new business.


Success Story

Buffer, a social media management tool, uses e-magazines to educate its customers and build relationships. Buffer's e-magazine has over 100,000 subscribers and has been featured in publications such as The New York Times and Forbes.


Success Story

Airbnb, a leader in the sharing economy, uses e-magazines to tell the stories of its hosts and guests. Airbnb's e-magazine has over 2 million subscribers and has been translated into over 20 languages.


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